A Business Framework for International Commercialization of by Ali Albassami,Andrew Patton McCoy PDF

By Ali Albassami,Andrew Patton McCoy

ISBN-10: 1606507052

ISBN-13: 9781606507056

companies, shoppers, teams, and governments comprehend the significance of innovation for endured monetary good fortune and enhancements in caliber of lifestyles. although, innovation is still an opaque subject. A paradox exists within the development at-large; utilizing innovation is key but demanding situations the worth to person enterprises. This paradox is supported through a panorama that features a enormous graveyard of failed makes an attempt at innovation on grand and small scales. accordingly, ÒA enterprise Framework for foreign Commercialization of cutting edge building itemsó is the subsequent booklet in a chain taking a look at strategies to innovation adoption in a resistant undefined. The examine during this ebook depends upon sequential explanatory mixed-method learn layout. Such methodologies make the most of unique levels to be able to achieve perception into the commercialization strategies. Findings recommend perceived as opposed to real dangers and limitations to the overseas commercialization procedure for an crucial product to the development strategy. according to the pointed out obstacles, the researchers improve market-based concepts which are integrated into universal company practices for residential building innovation.

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A Business Framework for International Commercialization of Innovative Construction Products by Ali Albassami,Andrew Patton McCoy


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